“You have to have a return on your investment,” she said. Without solid technical practices in place, other parts of the website will experience issues, which could affect your bottom line. This need to be aware of other digital business functions highlights technical SEO’s importance in organizations. “We are nothing if we don’t have the support, the buy-in and the understanding of the challenges of our colleagues and what they need.” ![]() ![]() “Technical SEO needs to be aware of and support all functions of the business that have anything to do with the website,” said Ashley Berman Hale, VP, professional services at Deepcrawl, during her session at SMX Next. ![]() That’s why SEOs need to routinely check the health of their properties. No matter how great your content is, your website’s ranking and traffic will suffer if there are unresolved technical issues.
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